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DSP e-newsletter May 2011
Shake things up!
In sales many of us try to please everyone. We want our customers to like us so we say yes, yes, yes even if we know the direction they want to go is wrong, wrong, wrong. To be a strong leader and sales person sometimes you have to shake things up! There are many things that are hard to say to our customers...telling them they are on the wrong path, asking them to change (wow, change is a scary word), suggesting they take a new approach to something, and anything that takes our customers out of their comfort zone. Dentists and the industry have been very comfortable for a number of years.
Well now things have changed (there is that word again). The economy is in the tank, dentists have more options than ever as to who they buy from, how they purchase (phone, internet, in person), and of course there is a sea of "me too" products. Dentists and the industry are going to have to work harder and/or smarter to maintain the status quo, stand out and thrive.
For our customers and the industry to grow we are going to have to look at everything differently and change (one more time) the way our customers and the dental industry does business.
I would enjoy your ideas and thoughts on this subject (post them HERE),
Dental Sales Pro/First Impressions magazine
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Last updated by Dental Sales Rep May 24, 2011.