John Schwartz
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Profile Information

General Manager
Los Angeles
About Me:
I am the General Manager of Dentalcompare.Com--the industry's largest global lead-generation platform for dental products. Prior to this, I was Associate Publisher of Dental Practice Report and territory rep for DPR.
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John Schwartz's Blog

Kaizen and a New Marketing

Posted on February 11, 2009 at 8:22pm 1 Comment

It struck me recently as I was developing a letter to potential Japanese clients that the management practice of Kaizen or "continuous improvement" is an elegant descriptor for what we strive for in web marketing, or perhaps what good marketing is. Take John Wanamaker's famous quote: "Half the money I spend of advertising is wasted; the trouble is, I don't know which half". The goal for the smart marketer is to determine "which half" is wasted and find a way to drive ROI with it along with… Continue

Measuring Up

Posted on March 27, 2008 at 1:30am 0 Comments

It has been a while since I have blogged. What's on my mind right now is measurement and the power of analytics. The internet has made us all more aware that everything we do can be tracked, and it is changing our expectations of the media we consume and purchase. The big secret of the internet bubble burst was not that it proved the web to be a bad advertising investment--quite the opposite--while traditional media suffered huge losses, layoffs and re-structurings, big and small brands… Continue

Comment Wall (6 comments)

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At 5:14pm on May 15, 2009, Dental Sales Rep said…
Thank you uploading your recent videos. You are a featured member.
At 5:24pm on April 24, 2009, Dental Sales Rep said…
tried to give you a buzz , but the # you have up is out of service. Give us a call at 215 989 4700. Does Amy Raymond still handle the marketing?
At 6:59am on May 21, 2008, Lyle said…
Hi John,
As for DPR World, well, I did not attend so all my information is second hand. Also, I am a little biased since they are a competitor but everything I have heard suggests it was dissapointing for the exhibitors. I'm trying hard to be kind.

Are you going to OSAP? If so let me know and I'll buy you an adult beverage of your choice.
At 7:57pm on April 10, 2008, Michael McCarthy said…
No, you are the fierce one my man - great call today. Dental Compare is the wave of the future - glad to have you as a friend and marketing partner my man!
At 1:28pm on March 24, 2008, Lisa Johnson said…
Hey John: Is this site like dental myspace or facebook? what's the inside scoop?
At 6:04pm on March 23, 2008, Dental Sales Rep said…
Hello John,

Thank you for joining us. Please feel free to start a discussion or vote in our poll. We are just getting started so please invite anyone in the industry that would enjoy a community like this one.


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