Sheri Doniger's Blog (1)

Winning over the Woman Dental Consumer

Do you think your style of selling to dentists is the same for both sexes? Think again....selling to a woman dentist is definitely different than selling to a man. Women now comprise 50% of incoming dental school classes and will be the ones purchasing new practices and starting group practices in the near future. They are a large part of the selling future. Women have different ergonomic needs, and savvy manufacturers are tuning into this great opportunity with a consumer orientated… Continue

Added by Sheri Doniger on March 30, 2009 at 6:58pm — 1 Comment

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